Description
The webinar will address common challenges organizations face, including limited media experience, fast-moving news cycles, and the nuances of supporting community members through public storytelling. Participants will gain practical tools to increase visibility, strengthen message alignment, and ensure their organization’s voice is heard.
Learning Objectives:
- Considerations for writing effective press releases
- Strategies for pitching stories and building lasting relationships with journalists
- Techniques for preparing spokespeople to deliver confident, mission-aligned messages
- Approaches for supporting community storytellers in media settings