Description
Presented by Nonprofit Tech for Good
Cost: $229
The 2026 Certificate in Social Media Marketing & Fundraising program covers the fundamentals of social media marketing and fundraising for your nonprofit. The certificate program will provide an honest, practical approach to using social media at a time when organic reach and engagement are at an all-time low.
With a focus on LinkedIn, Facebook, Instagram, Threads, and Bluesky for nonprofits, participants will learn how to create a social media strategy, craft a content marketing plan, and current best practices for using social media for community engagement and fundraising. To earn the certificate, you can attend the webinars live or watch the recordings—or a combination of both.
1) Social Media Strategy for Nonprofits
Date: Wednesday, April 29, 2026
Time: 1 pm ET / 10 am PT • 2 hours
- A 5-step template to write a social media strategy for your nonprofit
- How to track and report the success of your social media strategy
- How to create a consistent brand across social media platforms
- How to grow your social media following
2) Social Media Content Marketing for Nonprofits
Date: Wednesday, May 6, 2026
Time: 1 pm ET / 10 am PT • 2 hours
- How to create a social media content marketing plan for your nonprofit
- The eight types of top-performing content for social media
- Best practices for sharing website, photo, and video content on social media
- How to create an editorial calendar for your content marketing plan
3) Social Media Fundraising for Nonprofits
Date: Wednesday, May 13, 2026
Time: 1 pm ET / 10 am PT • 2 hours
- How to effectively promote fundraising campaigns on social media
- How to use social media to grow your email and text subscribers
- An introduction to social advertising for fundraising and capturing leads
- How to effectively use Facebook and Instagram Fundraising Tools