Description
Presented by SCORE
In this webinar, you’ll learn a practical framework for deciding which events are worth your investment and how your business should take part once you choose one. We’ll cover how to identify opportunities, evaluate whether an event aligns with your audience and goals, and develop a participation plan to maximize ROI.
By the end of this webinar, you’ll know how to choose events with confidence and plan your involvement for measurable results.
You’ll learn how to:
- Identify which upcoming events are strategically worth it for your business
- Evaluate opportunities based on goals, audience fit, and value
- Decide whether to participate as a vendor, sponsor, partner, or indirectly
- Recognize early warning signs of mismatched events
- Positioning your business for the event audience