Description
Presented by Salesforce
Modern fundraising intelligence is moving beyond "who can give" to "who is ready to join the mission." Join Thomas Turner (VP of Revenue Operations, charity: water) and Salesforce experts to learn how to harness data in real-time to power a new major gifts strategy.
What You’ll Learn:
- Uncover Hidden Revenue: Move past outdated wealth markers to identify the "Hidden Gems" and "Lookalikes" already sitting in your CRM.
- Fund the Infrastructure: Master the "Product to Platform" conversation—learn how to pitch data and overhead as a high-impact major gift opportunity.
- Scale the Human Touch: See how Agentforce and personalized founder videos allow you to engage 20x more prospects without losing the soul of your mission.