Savvy Year-End Digital Fundraising
2026-07-16 18:00 - 19:00 UTC
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https://www.rialliance.org/events/665/

Event Title: Savvy Year-End Digital Fundraising
Start Date / Time: Jul 16, 2026 18:00 PM US/Eastern
Location:
Speaker: S. Soccer Foundation
Presented by the Chronicle of Philanthropy

Early Bird Discount Rate of $69 ends June 18, 2026 at midnight
Online giving grew by an average of 15 percent last year compared to the year before, and about 40 percent of those gifts arrived in December. That means a lot is riding on the final month of the year when nearly all groups reach out to supporters through social media, email, and other digital platforms. But it is hard to break through during such a busy time.

To lay a strong foundation for success, savvy nonprofits engage donors all year long, so they’ll feel inspired to give at year’s end.

Our guests will explain what’s driving their results, share real-world examples of successful tactics, and offer tips to help you adapt their approaches. They’ll also explain how to stay in touch with donors year-round in meaningful ways, create appeals that are sensitive to the current economic climate, and build up to a successful year-end digital campaign.

Plus, you’ll get guidance on planning and coordinating content across many online channels, including a sample editorial calendar to help you get started right away.

You’ll learn:

Digital messages and tactics that are resonating now — and what to avoid
Tips for testing appeals and refining what works to maximize year-end results
How to create a strong year-end strategy while staying flexible to adapt if needed

Register Here

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