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DESCRIPTION:--- This iCal file does *NOT* confirm registration.\nEvent det
 ails subject to change. ---\nhttps://www.rialliance.org/events/912/\n\nEve
 nt Title: How Metadata turned virtual events into one of their biggest pip
 e drivers\nStart Date / Time: Sep 30, 2026 12:00 PM US/Eastern\nLocation: 
 \nPresented by Zoom.\n \n \nWith a lean marketing team and a tight budget,
  Metadata needed every program to pull its weight. Virtual events didn&rsq
 uo\;t just deliver, they became one of the company&rsquo\;s top pipeline d
 rivers, generating thousands of registrations and months of reusable conte
 nt from a single session.\n \nWatch this 20-minute conversation with James
  Silvestri, Lean Demand Gen Lead at Metadata, and Aly Klidies, Global Head
  of Experiences at Zoom, to see exactly how they did it.\n \nYou&rsquo\;ll
  learn how Metadata:\n\nBuilt a repeatable virtual event strategy that pun
 ches above its weight\nTurned a single event into a pipeline driver and a 
 long-term content engine\nUsed speakers, paid promotion, and community to 
 drive registrations fast\nRepurposed one session into videos, blogs, artic
 les, and more\nProved ROI with the metrics leadership actually cares about
 \n\n \nRegister Here\n\n--- This iCal file does *NOT* confirm registration
 .Event details subject to change. ---\n\n--- By Tendenci - The Open Source
  AMS for Associations ---\n
UID:uid912@rialliance.org
SUMMARY:How Metadata turned virtual events into one of their biggest pipe drivers
DTSTART:20260930T160000Z
DTEND:20260930T170000Z
CLASS:PUBLIC
PRIORITY:5
DTSTAMP:20260929T223713Z
TRANSP:OPAQUE
SEQUENCE:0
X-ALT-DESC;FMTTYPE=text/html:<div>--- This iCal file does *NOT* confirm re
 gistration.Event details subject to change. ---</div><h1>Event Title: How 
 Metadata turned virtual events into one of their biggest pipe drivers</h1>
 <div>https://www.rialliance.org/events/912/</div><br /><div>When: Sep 30, 
 2026 12:00 PM US/Eastern</div><br /><div><p><em>Presented by Zoom.</em></p
 > <p>&nbsp\;</p> <p>&nbsp\;</p> <p>With a lean marketing team and a tight 
 budget, Metadata needed every program to pull its weight. Virtual events d
 idn&rsquo\;t just deliver, they became one of the company&rsquo\;s top pip
 eline drivers, generating thousands of registrations and months of reusabl
 e content from a single session.</p> <p>&nbsp\;</p> <p>Watch this 20-minut
 e conversation with James Silvestri, Lean Demand Gen Lead at Metadata, and
  Aly Klidies, Global Head of Experiences at Zoom, to see exactly how they 
 did it.</p> <p>&nbsp\;</p> <p>You&rsquo\;ll learn how Metadata:</p> <ul> <
 li>Built a repeatable virtual event strategy that punches above its weight
 </li> <li>Turned a single event into a pipeline driver and a long-term con
 tent engine</li> <li>Used speakers, paid promotion, and community to drive
  registrations fast</li> <li>Repurposed one session into videos, blogs, ar
 ticles, and more</li> <li>Proved ROI with the metrics leadership actually 
 cares about</li> </ul> <p>&nbsp\;</p> <p style="text-align: center\;"><a c
 lass="btn btn-primary" href="https://ev.zoom.com/webinars-events/how-metad
 ata-turned-virtual-events-into-one-of-their-biggest-pipe-drivers/?zcampaig
 nID=GP7007228&amp\;utm_source=pardot&amp\;utm_medium=email&amp\;utm_conten
 t=invite3&amp\;zcid=35096" target="_blank" rel="noopener">Register Here</a
 ></p></div><div>--- This iCal file does *NOT* confirm registration.Event d
 etails subject to change. ---</div><div>--- Tendenci&reg\; Software by <a 
 href="https://www.tendenci.com">tendenci.com</a> - The Open Source AMS for
  Associations ---</div>
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