Social & Digital Media Manager

Job Information

• Description:

  The Social & Digital Media Manager creates engaging content and builds vibrant online communities, working in a dynamic environment creativity using strategic thinking to make a real impact for United Way of Rhode Island. This role shapes agency social media presence, connects with our community, and amplifies our mission through innovative digital strategies.

   

  Building Our Social Media Presence - at United Way of Rhode Island, we believe in the power of social media to inspire and mobilize our community. The Social and Digital Media Manager develops and implements comprehensive social media strategies that increase brand awareness and engagement using creativity and expertise as the driving force behind our vibrant online presence:

  • Develop and implement social media strategies that resonate with our audience and drive engagement.
  • Take ownership of Hootsuite, leveraging its capabilities to schedule and monitor our social media activity effectively.
  • Create compelling and consistent content for all our social media platforms, ensuring alignment with our mission and goals.
  • Foster a sense of community by engaging with our followers and cultivating an active and enthusiastic online community.
  • Actively engage and uplift our grantees on social media, serving as a supportive partner for them online.

   

  Collaborating for Success – With collaboration at the heart of everything we do, this role works closely across TeamUnited to promote events and initiatives that make a difference in our community. This includes partnering and attending a variety of experiences hosted by and through United Way of Rhode Island, to highlight the success and impact of our events through captivating recap content:

  • Partner with the development and fundraising team (Philanthropy) to effectively promote fundraising events and campaigns.
  • Collaborate with the events teams to create engaging content that showcases the success and impact of our events.
  • Work alongside the Marketing & Communications Team colleagues to manage and maintain our digital media library, ensuring consistency and quality.
  • Serve as a creative partner alongside our Brand Voice Manager to deploy short form social content and stories.

   

  Harnessing the Power of Data – with data-driven decision-making essential for our success, this role manages our digital platforms, tracking and analyzing social media performance, and overseeing digital and media ads to ensure we are continuously improving our digital marketing efforts and maximizing our reach and impact:

  • Utilize Google Analytics and Hootsuite’s Analytics dashboard to track and analyze the performance of our digital content and campaigns.
  • Actively monitor and interpret social listening reports to influence content and audience direction.
  • Manage digital platforms, social media analytics, and digital and media ads to ensure optimal performance.
  • Work closely with the data team to compile comprehensive reports and provide actionable insights.

  
  Additional Responsibilities

  • Lead the implementation and management of our upcoming text platform, enhancing our ability to connect with our audience.
  • Stay updated on the latest trends and best practices in social media and digital marketing.
  • Provide insights and recommendations for improving our social media and digital marketing strategies.

   

  Personalized JEDI (Justice, Equity, Diversity, and Inclusion Journey

  • Develop and implement a personalized, individual JEDI growth plan to establish and track JEDI Competency baselines.
  • Participate in annual JEDI training.
  • Support UWRI JEDI initiatives (e.g., Equity Challenge) and participating/supporting agency groups (e.g., Heritage and Professionals, Employee Resource Groups (ERGs) and Culture, Equity and Strengths Committee (CES)).
  • Participate in community, state or national (e.g., United Way Worldwide) JEDI growth opportunities.
• URL: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=d1dc3040-29d9-4c2f-804d-1cf6f4ac31b8&ccId=19000101_000001&jobId=561020&lang=en_US
• Location: Providence, RI
• Starts On: March 19, 2026, 7:58 a.m.
• Salary: $55,528.00 to $83,292.75