Description
Presented by the Chronicle of Philanthropy
Join GoFundMe Pro and The Trevor Project to learn how to make recurring giving a core part of your year-end fundraising strategy. Discover how to identify donors most likely to become recurring supporters, create a more compelling giving experience, and build engagement strategies that keep donors connected long after giving season ends.
In this session, you'll learn how to:
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Build recurring giving goals and opportunities into your giving season strategy
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Use donor behavior and engagement signals to identify first-time donors most likely to upgrade to a monthly gift
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Apply acquisition and stewardship lessons from The Trevor Project to keep recurring donors engaged
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Use technology to recover failed payments, support seamless gift upgrades, and strengthen donor retention
Whether you're looking to grow recurring revenue, improve donor retention, or maximize the impact of your year-end campaigns, you'll leave with practical strategies you can put into action right away.