Description
Presented by the Chronicle of Philanthropy
How can you build a strong midlevel giving program and boost the bottom line?
Join us to get practical advice from our expert guests. They’ll walk through key steps to take when getting started, explain how to staff the program even with a limited budget, and share key ways to secure buy-in from your leaders and team to prioritize midlevel giving.
Plus, they’ll explain how to find more of these donors, use data to better understand them, and communicate with them in personalized ways, so you can give this valuable group special treatment without spending too much.
You’ll also receive tips on how to use AI and other tech tools to streamline this work, including automation techniques on a budget.
You’ll learn:
- How – and why – to weave midlevel giving into your broader fundraising strategy instead of treating it separately
- Ways to build trust with donors and strengthen ties
- How to track results and adapt if something isn’t working