Description
Presented by FundraiseUp
The most successful year-end fundraisers treat every gift as the start of a relationship. Last season's donors could be this year's highest-value supporters.
GivingTuesday drives about 10% of giving season revenue for a typical nonprofit, while the final six days of the year bring in 38%. Do you have the right science formula to keep stewarding these donors through giving season and beyond?
Join us for a leadership-level look at the science behind your donation experience, drawing on five years of giving season data from 500+ U.S. nonprofits and audits of real nonprofit giving experiences.
You will learn:
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How donor are making decisions and why the same campaign can produce different returns
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Why your highest-value December donors are already in your database, and what that means for your giving experience
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The friction points that cost organizations gifts, including payment options most nonprofits still don't offer
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How to plan for the full season, from GivingTuesday through December, and how to steward new donors into 2027