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The Provid­ence Journal and United Way of Rhode Island have partnered to high­light the state’s non­profits. Each week, a non­profit iden­ti­fied by United Way will be spot­lighted in the Provid­ence Sunday Journal, and the United Way will share how it sup­ports that organ­iz­a­tion.

This week, we fea­ture Reach Out and Read, which is build­ing a world where every child is read to every day.

We asked Exec­ut­ive Dir­ector Aimee Falso to tell us more about the organ­iz­a­tion.

What is your mis­sion and vis­ion?

Reach Out and Read Rhode Island’s mis­sion is to pro­mote early lit­er­acy and healthy rela­tion­ships by part­ner­ing with pedi­at­ric and fam­ily medi­cine pro­viders to encour­age fam­il­ies to read aloud every day, start­ing at birth. Through routine well-child vis­its, clini­cians provide lit­er­acy guid­ance and a new, devel­op­ment­ally appro­pri­ate book, mak­ing read­ing an access­ible, trus­ted and joy­ful part of fam­ily life.

Our vis­ion is a Rhode Island where every child enters school ready to learn, and every fam­ily – regard­less of income, lan­guage or back­ground – has the tools and sup­port needed to build strong, con­nec­ted rela­tion­ships through shared read­ing. We believe read­ing together is found­a­tional not only for lit­er­acy and school suc­cess, but also for emo­tional con­nec­tion, com­mu­nic­a­tion and longterm well-being. By embed­ding lit­er­acy into health care and focus­ing on equity and access, Reach Out and Read RI works to strengthen fam­il­ies across the state, one book and one rela­tion­ship at a time.

What are your biggest chal­lenges cur­rently?

Like many non­profits, Reach Out and Read Rhode Island is nav­ig­at­ing an increas­ingly chal­len­ging envir­on­ment while demand for ser­vices con­tin­ues to grow. Our greatest chal­lenges include secur­ing sus­tain­able fund­ing, increas­ing over­all pro­gram aware­ness, and sup­port­ing our part­ner­ing med­ical sites, which are under increas­ing pres­sure. Rising oper­a­tional costs and reduc­tions in pub­lic fund­ing place real pres­sure on our abil­ity to sus­tain and expand pro­grams, even as fam­il­ies face increased stress related to eco­nomic instabil­ity, health care access and edu­ca­tional dis­rup­tion.

Address­ing these chal­lenges requires a stra­tegic approach that includes diver­si­fy­ing fund­ing sources, expand­ing out­reach and strength­en­ing part­ner­ships. Bal­an­cing fin­an­cial sus­tain­ab­il­ity with our com­mit­ment to equity and access remains one of our most import­ant and ongo­ing pri­or­it­ies.